UK FCA Finalises Rules for Crypto Financial Promotions
Britain's Financial Conduct Authority has continued to tighten its regime governing marketing of crypto assets to retail consumers.
The UK's Financial Conduct Authority has finalised additional rules governing the marketing of crypto assets to retail consumers. The regime, in place since 2023, requires firms promoting crypto to UK consumers to either be FCA-authorised or to have promotions approved by an authorised entity.
The latest rules tighten risk warnings, cooling-off periods for new customers and appropriateness assessments. HM Treasury has separately consulted on a broader regime that would bring most crypto activity within the perimeter of financial services regulation.
Compliance costs for firms operating in the UK have increased noticeably, and several international platforms have narrowed the range of services offered to UK residents.
